TOMS

Fashion

2016 Summer Festival

Date: June – September 2016
Market: France
Influencers: 15

Founded by American traveller Blake Mycoskie, TOMS footwear is mainly known and praised for its eco-responsible story – their ‘One for One® mission to donate one pair of shoes to a child in need for every pair purchased – and for its range of footwear styles for women, men and kids that all promise quality, fresh and simple aesthetic, strongly inspired by the urban-jungle culture.

TOMS’ objective was to leverage the voice of influencers during the summer’s festival season, in order to inspire authentic, positive social mentions and sustainable advocacy, and to drive web traffic and increase sales in France. 15 Fashion influencers endorsing the urban-jungle culture created Instagram and Blog posts sharing TOMS One for One® engagement and featuring their new-season products’.

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23K
Engagement
15
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