Indesit – The Big Family Switch Up

Appliances

Indesit #DoItTogetherChallenge

Date: May 2017
Market: France
Influencers: 10

In June 2017, the AOL’s Production team launched `The Big Family Switch Up’ docu-series in which four families were challenged to switch up family roles and tasks for a week, so that everyone could contribute to the household chores with Indesit ‘Life-proof’ appliances. The series were fun, engaging and broadcasted on a popular French TV program hosted by the famous Sandrine Quetier.

Indesit wanted to collaborate with 10 famous publishers, mix of French TV public figures and Bloggers, who would accept the #DoItTogetherChallenge and invite their followers to watch the docu-series as well as join a Big Family Switch up survey. The campaign resulted in 20 original, high-quality editorials and social posts featuring influencers and their families in original and quite unexpected situations.

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