Distilling happiness since 1862, the L’Oreal’s brand Roger & Gallet, is known for its original Eau de Cologne. For decades, it has offered the public a journey into a world of exceptional and luxurious perfumes. In 2017, the brand launches its new collection of Extraits de Cologne, a collection of 5 fragrances combining the freshness of Cologne with the intensity of a perfume.
To rebrand its image, Roger & Gallet wanted to launch its new influence campaign on social networks for Christmas time. 30 beauty and lifestyle influencers on Instagram, which vehiculeted the values of the brand, created engaging content and extolled the merits of their favorite fragrances with enthusiasm. Indeed, the number of publications was greater than the number of participants to the campaign.