Influencer marketing became a new resource for brands. Zoom on this practice during the TV show « On n’est pas des pigeons » on LaUne.
The TV program goes behind the scenes of the new Roger&Gallet campaign, conducted by our agency, in order to understand the influencer marketing. From the customer briefing to the selection of influencers, the most important for us is the sharing of product’s experience with their followers.
Watch the interview of Cathy Pill, our CEO, who explains the day-to-day work at Stellar and shows how we create and manage campaigns that match with the brand’s DNA.